I buy a lot of stuff online and I like the companies that allow customers to post reviews of products they sell under the product description. I think almost more than the pictures themselves this tells the most about whether I really want to purchase something or not.
Sometimes, I do go against the reviews and buy something on sale anyways, but if all the reviews are bad, there's no way I'm going to buy something.
Take Grandinroad.com for example. I have bought a TON of Halloween items from them for the past 3 years and I actually enjoy leaving comments for other shoppers to tell them whether it's a good item or not. I also read the reviews carefully to see if a customer is just being ridiculously picky or if they are probably being fair.
I know with the holiday season upon all of us, shopping online is my favorite way to go to get all of my gifts for Christmas.
Good luck to you in your search for Christmas gifts as well! The stores and malls are already decked out in holiday attire here and the sales are flowing. (Still too early in my opinion though.)
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