Man Candles?!

So in the mail today I got a little advert from Yankee Candle.  Without Illuminations around anymore they are my go to for candles.
So, I'm looking at it and I see they have some new candles for a limited time only.....Man Candles?  What is that supposed to mean?
If you look closely, the titles of these new scents are things like Man Town, 2x4, and Riding Mower.

This must be the WORST idea Yankee has come up with for a long time.

I don't even want to know what Man Town smells like.

All I can think of are about 100 guys coming home from working in places like coal mines, rock quarries, and out in the backyard in 100 degree weather stinking to high heaven and in desperate need of a long shower.  That, I do not want to smell.